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Website Optimization

Includes:

Website Optimization
  • Content Optimization (improving the structure and layout of website)

  • URL Title Tag Revisions

  • Meta monthly revisions (including Title, Keyword, and Description tags)

  • XML Sitemap creation

  • Directory submissions

  • Installation of Google Webmaster Tools and Analytics

  • Submissions of site to 1000 search engines

  • Social bookmarking

  • Backlinks on high PR authority websites



Plans and Pricing


How Are Websites Optimized?

  1. It’s What’s Inside That Counts

Just like you do not judge a book by its cover or a stranger by how they look, search engines do not judge your website based on the fancy graphics or cleverly presented text. Search engines judge a web page based on its Meta data - Title, Keyword, Description, that are in the coding of your website. These help search engines, like Google, figure out where to place you in search results based on your relevance to search words. There are others, but these are the most important ones.

Title Tag

Website Optimization

The title tag summarizes your website in a couple of words or simply this can be the company name. This tag can be seen at the top tab on your browser. If you have a bunch of Web pages open at once, the title tag lets you differentiate the websites by looking at their titles. This tag helps search engines classify your website and each page within it.

Description Tag

Website Optimization

The description tag can list all of the services you offer on your website or the products that you sell ranging from 15-25 words. The customer can see this short description when your website is listed on the SERP underneath the title. Search engines use this information to analyse the website and to understand the greater picture. The description also acts as keywords, so it has to be content rich and carefully written.

Keyword Tag

Website Optimization

Lastly, the keyword tag is the most important tag of them all. If this is not done properly, it could mean the difference between ten visitors per day or one thousand. When you type in words into the search engine field, such as ‘telephone provider,’ this acts as one keyword because this is what you are looking for- websites have to market themselves according to the words that customers type into the search engine.

  1. A Map That Leads to Treasure

A sitemap is identical to a table of contents; if a customer or a search engine wishes to find a specific thing without searching through endless pages, they can do so using a site map. An XML Sitemap also acts as a shortcut for search engines to identify the new content on the site and to index it accordingly.

Website Optimization
  1. It Is All In The Name

Google is a very smart and powerful engine, however like the rest of us, if it comes across a URL that includes the alphabet from A to Z and various number combinations, including symbols, it is most likely going to move on.

For example, it is much easier to navigate a site that has a URL like this:
mysite.com/services/marketing

Than one like this:
mysite.com/services.aspx?id=43245&cat=33&subcat=867&marketing=854

By revising current URLs, it is possible to add important keywords rather than IDs, helping search engines navigate your site with ease.

  1. Networking Will Get You Places
Website Optimization

The idea of networking and connections in the marketing world is similar to high school, where the concept of the more friends you have - the more popular you are. The more backlinks you have, the higher you are ranked in search engines. Placing your site on high PR websites that are relevant to your industry will improve your visibility on the SERP.

If you want your website to show up on the results page faster, submitting your website URL to search engines directly will speed up the process of search engines recognizing your website on the online market. This way, you introduce yourself (website) to search engines without them having to find you.

  1. Networking Will Get You Places
Website Optimization

The idea of networking and connections in the marketing world is similar to high school, where the concept of the more friends you have - the more popular you are. The more backlinks you have, the higher you are ranked in search engines. Placing your site on high PR websites that are relevant to your industry will improve your visibility on the SERP.

If you want your website to show up on the results page faster, submitting your website URL to search engines directly will speed up the process of search engines recognizing your website on the online market. This way, you introduce yourself (website) to search engines without them having to find you.


Plans and Pricing



Content

Web Design
Branding
CDN/Hosting
Marketing